The Application of Value Engineering in the Design of Specialist Hospital Advertising

摘要：

The article holds that the corporate advertising as a carrier of function and cost can also be studied by VE: the function is the goal and role of ads design; the cost is the total expenses of advertising (including planning, design and implementation). The corporate have improved the competitiveness, reduced cost and increased profit by analysis and evaluate the value of advertising design projects of a specialist hospitals A in Changsha, Hunan, China. Related research have important reference value for any type of corporate in the advertising design projects to save cost, thereby increase market competitiveness.

关键词： value engineering ads design function cost value analysis

作者: Ben-jiang MA Bi-wu XU Wan-hua QIU

作者单位: Central South University Business School,Changsha,P.R.China,410083 Beihang University,Economics and Management School,Beijing,P.R.China,100083

会议类型: 国际会议

会议名称: The 2nd International Conference on Vale Engineering and Vale Management(2009)(2009年北京价值工程与价值管理国际会议)

会议地点: 北京

会议语种:英文

页码: 280-284

在线出版日期: 2009-10-16（万方平台首次上网日期，不代表论文的发表时间）