Study on the Customer Perceived Value of Electric Power Business Hall Based on SEM

摘要：

The main driving factors of customer perceived value are divided into positive related factors and negative related factors. Image value, function value and experience value belong to positive related factor, while customer perceived pay belongs to negative related factor. Based on structural equation modeling, customer data of A provincial power company business hall was analyzed firstly. Then the results showed that the function value and experience value had a greater impact on customer perceived value, image value and perceived pay had a relatively slighter impact compared with the function value and experience value. Therefore, to increase the customer perceived value should mainly raise the function value and experience value. Finally, some suggestions were given out according to the obtained conclusions.

关键词： Business hall Customer perceived value (CPV) Power customer Structural equation modeling (SEM)

作者: Xin SUI

作者单位: School of Business and Administration,North China Electric Power University,Beijing,P.R.China,102206

会议类型: 国际会议

会议名称: The 2nd International Conference on Vale Engineering and Vale Management(2009)(2009年北京价值工程与价值管理国际会议)

会议地点: 北京

会议语种:英文

页码: 311-315

在线出版日期: 2009-10-16（万方平台首次上网日期，不代表论文的发表时间）