Research on Gift Design and Decision-making Approach Based on Value Engineering Theory
Nowadays, premium sales have been one of the common promotion methods adopted by businesses in current commercial competition and therefore more intention has been given to the design and development of commercial gifts. This article intends to introduce the VE theory into the field of gift design and design making and to establish a mode for commercial gift design and design making. In consideration of the feature of non-expert decision making of consumers, we adopt both two-tuple linguistic theory and two-tuple linguistic ordered weighted averaging (LOWA) algorithm to improve the solution to the function coefficient in the VE theory. Employed in cases of gift design and decision making, such mode is easy to practice and proves to have reduced the loss of subjective information, thus having a relatively high referential value.
Gift design and decision making LOWA Two-tuple linguistic VE
Ya-qin XIA Ru-peng ZHU
College of Mechanical & Electrical Engineering,NUAA,Nanjing,P.R.China,210016 Dept.Industry Design,Do College of Mechanical & Electrical Engineering,NUAA,Nanjing,P.R.China,210016
国际会议
The 2nd International Conference on Vale Engineering and Vale Management(2009)(2009年北京价值工程与价值管理国际会议)
北京
英文
455-459
2009-10-16(万方平台首次上网日期,不代表论文的发表时间)