Research on Gift Design and Decision-making Approach Based on Value Engineering Theory

摘要：

Nowadays, premium sales have been one of the common promotion methods adopted by businesses in current commercial competition and therefore more intention has been given to the design and development of commercial gifts. This article intends to introduce the VE theory into the field of gift design and design making and to establish a mode for commercial gift design and design making. In consideration of the feature of non-expert decision making of consumers, we adopt both two-tuple linguistic theory and two-tuple linguistic ordered weighted averaging (LOWA) algorithm to improve the solution to the function coefficient in the VE theory. Employed in cases of gift design and decision making, such mode is easy to practice and proves to have reduced the loss of subjective information, thus having a relatively high referential value.

关键词： Gift design and decision making LOWA Two-tuple linguistic VE

作者: Ya-qin XIA Ru-peng ZHU

作者单位: College of Mechanical & Electrical Engineering,NUAA,Nanjing,P.R.China,210016 Dept.Industry Design,Do College of Mechanical & Electrical Engineering,NUAA,Nanjing,P.R.China,210016

会议类型: 国际会议

会议名称: The 2nd International Conference on Vale Engineering and Vale Management(2009)(2009年北京价值工程与价值管理国际会议)

会议地点: 北京

会议语种:英文

页码: 455-459

在线出版日期: 2009-10-16（万方平台首次上网日期，不代表论文的发表时间）