Benefit study of business cooperation in the sports sponsoring market

摘要：

The sports sponsorship of sports market is in the scope of the market relationships study, and it is a relational market which is based on system of sports organizations, together with co-work and co-operation among the three roles also including corporate sponsors and the media. This article analysises the trend of sports sponsorship, purpose, commercial characteristic, commercial cooperation and facts of sports sponsorship, and discusses on sports sponsorship and commercial cooperation strategy to promote sports sponsorship so as to become the covering point of sports activities and commercial capital, which makes achieving the goal of sports and commercial win-win cooperation more easily.

关键词： business cooperation sport sponsorship sponsor strategy

作者: Yong XU

作者单位: Physical Education Department,North China University of Technology,Beijing,P.R.China,100144

会议类型: 国际会议

会议名称: The 2nd International Conference on Vale Engineering and Vale Management(2009)(2009年北京价值工程与价值管理国际会议)

会议地点: 北京

会议语种:英文

页码: 469-473

在线出版日期: 2009-10-16（万方平台首次上网日期，不代表论文的发表时间）