AN ECONOMIC ANALYSIS ON MARKETING CHANNEL CONFLICT

摘要：

From the perspective of manufacturers, this paper has used the principles of economics, comparatively analyzed the profit of marketing channels’ subject between symmetric and asymmetric information; and put forward suggestions on how to construct marketing channel based on the case of symmetric information.

关键词： channel conflict receipts management

作者: ZHAO Longwen LONG Yan

作者单位: Associate professor of South China University of Technology, China Graduate of South China University of Technology, China

会议类型: 国际会议

会议名称: International Technology and Innovation Conference 2009(2009技术与创新国际学术会议)

会议地点: 西安

会议语种:英文

页码: 1-5

在线出版日期: 2009-10-12（万方平台首次上网日期，不代表论文的发表时间）