A FRAMEWORK OF ANALYTICAL CRM BASED ON DATA MINING

摘要：

Customer Relationship Management (CRM) is getting more and more a key strategy for companies big and small.Data mining has emerged as an effective method for companies to build and manage relationships with customers. In this paper,we present the design of a framework of analytical CRM that attempts to bridge the differences between the Web, the data mining algorithms and the constellation of data mining technologies.

关键词： Analytical CRM Data Mining Framework

作者: Jinhua Sun Yanqi Xie

作者单位: Department of Computer Science and Technology,Xiamen University of Technology Xiamen 361024,P.R.China

会议类型: 国际会议

会议名称: 2009 International Symposium on Computer Science and Technology(2009 中国宁波国际计算机科学与技术学术大会)

会议地点: 宁波

会议语种:英文

页码: 606-609

在线出版日期: 2009-11-20（万方平台首次上网日期，不代表论文的发表时间）