The Product - Service Bundling Model Within Manufacturing Sectors: An Empirical Study From China
Nowadays, more and more manufacturing companies tend to provide users with not only products but also additional services, by which emerged a trend that manufacturing companies focus much more on knowledge service through the whole process of product life cycle. This paper describes the background of the emerging of knowledge-intensive business services and knowledge-intensive manufacturing and explains how the concept of service extends to the manufacturing sector, which proves that category of knowledgeintensive services should not be confined to service industries and can be extended to many manufacturing companies. Furthermore, this paper summarizes the bundled model of service and products, which helps manufacturing companies to provide customers with greater value and establish its own competitive advantage. Whats more, case of Dionex (China) Company has been taken as an example for better understanding the knowledge-intensive service happened in manufacturing.
Knowledge-based services Knowledge based manufacturing bundling model
ZHU Haiyan WANG Yefeng
School of Business and Management,Capital University of Economics and Business,Beijing,China,100070
国际会议
2009 International Conference on Management Science and Engineering(2009管理科学与工程国际会议)
北京
英文
136-142
2009-11-01（万方平台首次上网日期，不代表论文的发表时间）