Performance Evaluation of Service Innovation Strategy Implementation in Enterprise Based on BSC

摘要：

The paper first defines the connotation of enterprise service innovation strategy, then analyses the feasibility of using Balanced Scorecard (BSC) in service innovation strategy. It believes BSC theory and the implementation process of service innovation strategy have relationship, and causal links. After that, the paper builds a service innovation strategy model of service industries based on the four dimensions of finance, customer, internal business process, learning and growth. Finally, it sets up a multi-level service innovation strategy evaluation system, which can provide advice for the enterprise to implement service innovation strategy.

关键词： Service innovation strategy Balanced Scorecard Performance Evaluation

作者: CEN Yu YU Liying

作者单位: School of Management,Shanghai University,Shanghai,P.R.China,200072

会议类型: 国际会议

会议名称: 2009 International Conference on Management Science and Engineering(2009管理科学与工程国际会议)

会议地点: 北京

会议语种:英文

页码: 300-304

在线出版日期: 2009-11-01（万方平台首次上网日期，不代表论文的发表时间）