Analysis of Strategic Logic of the Value Innovation and Basic Mode

摘要：

This paper analyzes in depth the theoretical basis for the value innovative strategies, analyzes the strategic logic of value innovation, summarizes the basic pattern of the value innovation, and elaborate the business practice of local economic-type hotels as an example of the implementation of the value innovation strategy. The article concluded that: the value innovative theory provides the basis of the strategic adjustment of the enterprise. The idea to create a blue ocean creates a larger market space for enterprises. However, how to maintain the blue ocean and to achieve sustained growth, we need to further explore and study.

关键词： Value Innovation Strategic Logic Basic Pattern

作者: ZHANG Xin

作者单位: College of Business,Jianghan University,Wuhan,P.R.China,430000

会议类型: 国际会议

会议名称: 2009 International Conference on Management Science and Engineering(2009管理科学与工程国际会议)

会议地点: 北京

会议语种:英文

页码: 748-752

在线出版日期: 2009-11-01（万方平台首次上网日期，不代表论文的发表时间）