Construct Retailer Synthetic Value Chain Based on Customer Value: An Ezploratory Study

摘要：

Considering the activity characteristics of retailer and retail business, this paper pointed out that the retailers total offering is a hybrid composed of goods and services based on customer value. Thus, the retail value chain is neither the industry value chain found by Poter, nor the service-profit chain proposed by Heskett and others, but the synthetic value chain. This paper described it in detail and discussed its management significance to retail business.

关键词： Value chain Synthetic value chain Service-profit chain Competitive advantage

作者: WANG Shucui

作者单位: School of Medicine and Health Management,Hangzhou Normal University,P.R.China,310036

会议类型: 国际会议

会议名称: 2009 International Conference on Management Science and Engineering(2009管理科学与工程国际会议)

会议地点: 北京

会议语种:英文

页码: 1006-1010

在线出版日期: 2009-11-01（万方平台首次上网日期，不代表论文的发表时间）