The Research on the Problem of Customer Equity Management Based on CRM

摘要：

The acquisition and maintenance of customers is the footstone of sustainable development in enterprise. Based on analysing the ideas and core thought of CRM, the paper expounds the conception of customer equity and its main value manifestation, demonstrates the premiss condition of enterprises getting customer equity and discusses the related problems about customer equity model. Finally, it puts forth the ways to operate successfully customer equity management.

关键词： CRM customer relationship lifecycle customer equity

作者: FAN Yingren

作者单位: School of Economics & Management,Henan Polytechnic University,Jiaozuo,China,454000

会议类型: 国际会议

会议名称: 2009 International Conference on Management Science and Engineering(2009管理科学与工程国际会议)

会议地点: 北京

会议语种:英文

页码: 1011-1015

在线出版日期: 2009-11-01（万方平台首次上网日期，不代表论文的发表时间）