Effect of Involvement Information Difference on Pre-visit Tourism Destination Image Formation

摘要：

The perception of tourism destination is an important factor for tourists decision-making. But there is lack of research of the influential factors for tourism destination pre-visit image. The paper uses the convenient sampling to investigate 408 tourists and studies the relation among tourism destination pre-visit image, tourism information sources, information involvement and the Internet, from the point of tourism information communication. The results show that destination image is worse when tourists use a travel agency and Internet together, than when they use a travel agency alone. This effect is moderated by the degree of the tourists message involvement and Internet experience.

关键词： Destination image Pre-visit image Travel agency Internet Information involvement

作者: LUO Fen LI Jian

作者单位: College of Tourism,Central South University of Forestry & Technology,P.R.China,410004;Center for Tou School of Tourism and Health,Zhejiang Forestry University,P.R.China,311300

会议类型: 国际会议

会议名称: 2009 International Conference on Management Science and Engineering(2009管理科学与工程国际会议)

会议地点: 北京

会议语种:英文

页码: 1070-1076

在线出版日期: 2009-11-01（万方平台首次上网日期，不代表论文的发表时间）