Churn Management of E-Banking Customers

摘要：

As the world goes through a paper-less environment, electronic banking solutions are more welcome by most of corporations. It is important that companies control their cash management electronically at all times. Banks, providing such solutions to their clients will need to perform analytics on their customers, to serve better and satisfy the customers. In this paper focuses on E-Banking usage data to identify the customer behavior.

关键词： Electronic Banking EB Customer Analytics Internet Banking Usage Statistics Fuzzy AHP

作者: Oytun Bilgen Adem Karahoca Dilek Karahoca

作者单位: Department of Computer Engineering, Bah(c)e(s)ehir University,Istanbui,Turkey Software Engineering Department, Bah(c)e(s)ehir University, Istanbul, Turkey Software Engineering Department,Bah(c)e(s)ehir University, Istanbul, Turkey

会议类型: 国际会议

会议名称: The 2nd International Conference on Risk Analysis and Crisis Response(第二届风险分析与危机反应国际学术研讨会)

会议地点: 北京

会议语种:英文

页码: 86-91

在线出版日期: 2009-10-19（万方平台首次上网日期，不代表论文的发表时间）