Discussion About Motivation and Management Countermeasures of Corporate Social Responsibility

摘要：

From the basic concept of Corporate Social Responsibility(CSR), this paper explores the connotation and extension included in the international and domestic corporate social responsibility, analysis of the motivation of enterprises to fulfill their social responsibilities, and gets the conclusion: Fulfilling CSR, the enterprises will face with government regulation, product market reputation risk, the labor market and capital market reputation risk and multinational procurement such as procurement. Chinese enterprises should establish effective management measures to respond to the world tide of CSR movement.

关键词： corporate social responsibility motivation stakeholders

作者: ZHANG Xin

作者单位: College of Business, Jianghan University, Wuhan, P.R.China, 430000

会议类型: 国际会议

会议名称: The 5th International Sympsium for Corporate Governance(第五届公司治理国际研讨会)

会议地点: 天津

会议语种:英文

页码: 864-868

在线出版日期: 2009-09-01（万方平台首次上网日期，不代表论文的发表时间）