Citarasa Engineering for Identifying and Evaluating Affective Product Design
The Citarasa Engineering method for affective design provides a framework for identifying and evaluating affective design. This study analysed affective preferences and reactions of owners of cars and trucks. The information can assist other car buyers in their purchase as well as vehicle designers. Citarasa is a Malay word indicating emotional intent; a user or buyer has the intent to select a vehicle with design features that are emotionally satisfying. The present study deals with design of trucks and cars. The use of the Why-Why-Why method produces a customer Affective Requirements Hierarchy (ARH) that considers customer evaluation top-down to arrive at detailed design features. This makes it feasible to identify emotional design features. An evaluation method called Design Equations for Citarasa Analysis (DECA) was used for simultaneous design of functional and affective design features. The DECA method was applied to the design of a living cab in a large truck. It utilized design mapping rules from WEKA data mining based on questionnaire responses from 123 truck drivers in Europe and Asia. As a demonstration of the method, 24 Citarasa descriptors, comprising 14 Functional Requirements and 10 Affective Requirements, were identified and mapped on 17 Design Parameters of truck living cab components.
Martin G. Helander Halimahtun M. Khalid
Nanyang Technological University, School of Mechanical and Aerospace Engineering, Singapore 639798 Damai Sciences Sdn Bhd, 50470 Kuala Lumpur, Malaysia
国际会议
17th World Congress on Ergonomics(第十七届国际人类工效学大会)
北京
英文
1-11
2009-08-09（万方平台首次上网日期，不代表论文的发表时间）