Color and Graphic Style of In-Vehicle Navigation Map Displays:Aesthetics and Usability
This research examined the effect of color related aspects and graphic style on the perceived aesthetics and usability of in-vehicle navigation maps and evaluated the relations between them. Study 1 examined maps varying in three color schemas: Bold, Mild and Greyscale. Study 2 further examined an additional Bolder color schema, and Study 3 examined three maps varying in their graphic styles: Contemporary blue, Realistic green and Traditional elegant monochromatic. In all studies the participants completed orientation tasks using the maps in the navigation system while performing a main task, tracking task in studies 1 and 2, and a simulated driving task in study 3. Subjective evaluations and objective measures were examined. While the color schema did not affect the subjective evaluations, and no differences were found in the perceived aesthetic and usability ratings, graphic style did affect the perceived aesthetics and usability. In the latter, the perceived aesthetic and usability evaluations were higher for the Realistic green map. Our research has shown that merely applying different color dimensions may not be sufficient for generating distinct aesthetic and usability perceptions and emphasis should be given to the overall graphic style of the map and the way colors are applied. The study also strengthened the notion that usability perceptions and aesthetic perceptions are closely related.
Talia Lavie Tal Oron-Gilad Joachim Meyer
Department of Industrial Engineering and Management,Ben-Gurion University of the Negev, Beer-Sheva, Department of Industrial Engineering and Management, Ben-Gurion University of the Negev, Beer-Sheva,
国际会议
17th World Congress on Ergonomics(第十七届国际人类工效学大会)
北京
英文
1-10
2009-08-09（万方平台首次上网日期，不代表论文的发表时间）