Affective Impressions in an Objective World Truck Needs Tracker - a method to elicit customer needs
This paper describes a method developed within the automotive industry for eliciting and analyzing the often hard caught customer and user impressions of products. The automotive industry is a business were the combination of subjective impressions and technical objectivity creates a climate were traditional research methods often turns out to be inadequate and the demands for unique tools becomes essential. The presented method provides a structured technique for qualitative customer/user interviews as well as techniques for the subsequent quantitative result analysis. The result delivered by this method is a mapping between the affective/functional needs, the product features and the product parameters. In other words this means that the results aims at identifying the specific physical attributes of the components that contributes to the customer impression. The method was developed and tested within a project called CATER, which is a Specific Targeted Research Project of the European Commission.
Anders Opperud
Volvo Technology Corporation
国际会议
17th World Congress on Ergonomics(第十七届国际人类工效学大会)
北京
英文
1-6
2009-08-09（万方平台首次上网日期，不代表论文的发表时间）