A Ezploratory Study on Cognitive Gap Model Based on Eztension of TAM Applied in Conceptual Design among Designers, Purchasers & Users
The design processes for the developers usually confuse the purposes of the product development due to the unique characteristics of the developers creative, the experiences & the subjectivity. Therefore, the selling to the customers always focuses on the problems including the overpricing of the overloading functions, the ambiguous requirements, etc. The enterprises will enhance the kernel power to grant the dept. of R&D & Product Development, some special privileges for the developers with the subjective viewpoint were required strongly and caused many products unable to fit the exact & internal consumers needs. The study focus the ambiguous consumers requirements in view of the marketing to distinguish the differences for the designers, the marketing, the consumers, the customers, the purchasers & the users including the thinking and the internal & external needs, each roles from the conceptual design to the selling have the individual benefit & constraint. Each role must consider the personal & optimal benefit to stand on their standpoints to confuse the real purchasing motive by the appearance, the functions, the pricing, the reuse, the marketing. The study uses the three designs - the electronic photo display products from the three viewpoint including the users, the potential users, the purchasers, the marketing as the cases to explain the Roles Cognitive Gap and try to propose the Cognitive Gap Model (CGM) Based on the Extension of Technology acceptance model: TAM applied in the conceptual design among the designers, the purchasers & the users to fit the researchs issues. The Cognitive Gap Model suggests the new approach to help the related roles for the products creation to measure the key factors of the product design and to change each constructs weights to support some quantitative information as the guideline of the product design.
Cognitive Gap Model: CGM Technology Acceptance Model TAM Electronic Photo Display Product Development
Yung-Chung Tsao Hsin-Kuang Hsuen Kevin C. Hsu Yin-Te Tsai
Student in Dept. of Information Management, National Central University Instructor in Dept. of CSCE, Providence University Assistant Professor in Dept. of Information Management, National Central University Professor in Dept. of CSCE, Providence University
国际会议
17th World Congress on Ergonomics(第十七届国际人类工效学大会)
北京
英文
1-9
2009-08-09（万方平台首次上网日期，不代表论文的发表时间）