Using the Theory of Planned Behavior to Ezamine Pedestrians’Road-Crossing Intentions in China
Motor vehicle crashes involving pedestrians are considered a major traffic safety problem all over the world. The current paper presents a survey investigating the effects of age, gender and conformity tendency on Chinese pedestrians intention to cross the road in a potentially dangerous situation. A sample of 426 respondents living in Beijing, China, approximately balanced by age group (18-24; 25-39; 40-59; 60+ yrs) and gender, completed several demographic questions, a scale measuring their tendency towards social conformity, and a 15-minute questionnaire based on the Theory of Planned Behavior (TPB). The scenario depicted a situation involving crossing against the signal at a busy intersection. The results showed that respondents who showed greater tendencies towards social conformity also had stronger road crossing intentions than low conformity people and that intentions to cross in the scenario decreased with age. There were no gender differences in intentions to cross. A hierarchical multiple linear regression with demographic and TPB variables as predictors explained 48％ of the variance in road crossing intentions in the scenario. Attitude, subjective norm, perceived behavioral control, and perceived risk emerged as significant predictors. The results have a number of theoretical and practical implications. In particular, interventions aimed at reducing risky pedestrian crossings should focus on perceptions of risk and inform road users that crossing with other pedestrians against the signal is also unsafe and prohibited, and may lead to negative outcomes.
William J. Horrey Ronggang Zhou Ruifeng Yu
Liberty Mutual Research Institute for Safety, Hopkinton, MA USA Beijing University of Aeronautics and Astronautics, Beijing, Chinac Tsinghua University, Beijing, Ch Tsinghua University, Beijing, China
国际会议
17th World Congress on Ergonomics(第十七届国际人类工效学大会)
北京
英文
1-5
2009-08-09（万方平台首次上网日期，不代表论文的发表时间）