Aesthetic preferences for interfaces: The effects of reading habits and icon characteristics on appeal
There is a growing recognition that enhancing the aesthetic appeal of an interface may be just as important as improving its usability. This study shows that aesthetic appeal is subtly related to the users existing cognitive skills and to the task demands of the preference judgements they are asked to make. Arabic (right-to-left) readers differed systematically from English (left-to-right) readers in their preference choices for icons. However, when English and Arabic readers were asked to rate their liking for individual icons, rather than make preference choices, the patterns of ratings were very similar for both groups. The implications of these findings for interface design and theoretical explanations of usability and appeal are discussed.
Gary Smith Siné McDougall
Psychology DepartmentSchool of Design, Engineering & ComputingBournemouth University, UK Psychology Department School of Design, Engineering & Computing Bournemouth University, UK
国际会议
17th World Congress on Ergonomics(第十七届国际人类工效学大会)
北京
英文
1-7
2009-08-09（万方平台首次上网日期，不代表论文的发表时间）