AN ANALYSIS OF CONSUMER STORE EVAVUATION AND CHOICE BEHAVIOR
In the flow of product supply chain system, retail store is defined as a main outlet of the chain and a main physical contact point of consumers. Focused on food supply businesses in Japan, retailers operate many formats and they are involved in competitive and coexistence situation. Therefore store evaluation scheme based on consumer purchase is important for understanding and customizing this situation. This study focus on consumers and has three parts: (1)abstracting the key factors of consumer evaluation of food stores, (2)clustering consumer behavior of food store choice, (3)analysis store evaluation and store choice behavior by applying a consumer store choice model. The results are the followings. Seven main factors are abstracted for evaluating food retail stores. The factors are related to the consumer store choice behavior. And some set of choice factors and values are estimated between different consumer segments.
supply chain system food business store choice consumer behavior model analysis
Akihiko Fujino Masaaki Ohba Hisashi Yamamoto Yukio Maruyama
Japan Voluntary Chain Association, Minato-ku, Tokyo, Japan Department of Economics, Nihon University, Chiyoda-ku, Tokyo, Japan Department of System Design, Tokyo Metropolitan University, Hino, Tokyo, Japan Biomedicinal Information Research Center, Koutou-ku, Tokyo, Japan
国际会议
上海
英文
1-6
2009-08-02（万方平台首次上网日期，不代表论文的发表时间）