Smart Phones and their Substitutes:Task-Medium Fit and Business Models

摘要：

Drawing on data from a longitudinal field study, this paper investigates the influence of existing,better and stand-alone technology substitutes on the use of smart phones.By applying prospect theory,media richness theory, and business model literature, the purpose of this paper is to improve our understanding of the role of substitutes,device content fit issues, and implications for business models by asking the question: What is an effective business model to address the relationship between user preference and the fit of the smart phone and everyday task? The field study data suggest the need for business models to recognize that adoption decisions are referencedependent and strongly influenced by the fit between task and smart phone.

作者: Mads B(o)dker Greg Gimpel Jonas Hedman

作者单位: CAICT,Copenhagen Business School,Denmark

会议类型: 国际会议

会议名称: 第八届国际移动商务会议(Eighth International Conference on Mobile Business)

会议地点: 大连

会议语种:英文

页码: 24-29

在线出版日期: 2009-06-27（万方平台首次上网日期，不代表论文的发表时间）