An Eztended TAM for Analyzing Adoption Behavior of Mobile Commerce
This study based on the technology acceptance model(TAM) and theory of planned behaviour (TPB) presents an extended TAM that integrates trust related construct (‘perceived credibility) and two resource-related constructs (‘perceived self-efficacyand‘perceived cost) into the TAM to analyzing adoption behavior of mobile commerce (MC).The proposed model was empirically tested using data collected from a survey of MC consumers.The structural equation modeling technique was used to evaluate the causal model and confirmatory factor analysis was performed to examine the reliability and validity of the measurement model.Our findings indicated that all variables except perceived ease of use significantly affected users behavioral intention.The implication of this work to both researchers and practitioners is discussed.
Mobile commerce Behavioral Intention to Use Technology Acceptance Model
Quan Sun Chunlei Wang Hao Cao
Business Department,Suzhou Vocational University Suzhou,China International Economics and Trade,Shanghai Finance University Shanghai,China Economics and Management,Tongji University Shanghai,China
国际会议
第八届国际移动商务会议(Eighth International Conference on Mobile Business)
大连
英文
52-56
2009-06-27（万方平台首次上网日期，不代表论文的发表时间）