A Stage Model for Evaluation of New Mobile Business Services

摘要：

The objective of this study was to develop a stage model for identifying and measuring the values and benefits of a mobile business service.The model should be suitable to be used in situations where the mobile business service is in the planning phase and no exact measurements of the impacts can be made.The goal is to give more accurate information to the decision maker about the values and benefits and also the targets of impact of the planned service.The developed stage model is illustrated with a case company providing home help services for elderly and disabled.The illustrative case study shows how our model provided a systematic approach into identification of the values and benefits and helped in the setting of the objectives and metrics.

关键词： mobile business business servicea evaluation values benefits

作者: Antti Peltom(a)ki Petri Hallikainen Virpi Kristiina Tuunainen

作者单位: Department of Business Technology,Information Systems Science Helsinki School of Economics Helsinki,Finland

会议类型: 国际会议

会议名称: 第八届国际移动商务会议(Eighth International Conference on Mobile Business)

会议地点: 大连

会议语种:英文

页码: 70-75

在线出版日期: 2009-06-27（万方平台首次上网日期，不代表论文的发表时间）