Sub-culture-driven Mobile Internet Business Models

摘要：

The mobile Internet is moving fast-forward into the mobile broadband era.This change is having a definite impact on mobile data service business models.The author presents several observations of the emerging mobile data services in Japan.The mobile business models are two key factors: transaction-oriented or community-oriented.The author highlights the service growth in community services with focus on the latter side of mobile business models.From observation, the author proposes a subculture-driven mobile data services model and discusses the implications of this service evolution pattern.

作者: Toshihiko Yamakami

作者单位: CTO Office ACCESS Tokyo,Japan

会议类型: 国际会议

会议名称: 第八届国际移动商务会议(Eighth International Conference on Mobile Business)

会议地点: 大连

会议语种:英文

页码: 76-81

在线出版日期: 2009-06-27（万方平台首次上网日期，不代表论文的发表时间）