Analyzing Mobile Business Model:Case of M-Zone in China

摘要：

In this paper we use the concept of business model to analyze how M-Zone, the most popular mobile service brand in China,has succeeded in market.Specifically,we investigate into how China Mobile creates significant value to its customers by efficiently exploring its internal capability and resources, and rationalizing its boundary with other firms.We will look at the properties of technology innovation and the characteristics of political and market environment that restrict the success of M-Zone.

关键词： business model China innovation M-Zone value

作者: Jiang Yu Jing Hua Li Ping Gao

作者单位: Institute of Policy and Management Chinese Academy of Sciences Beijing,China School of Management Zhejiang Gongshang University Hangzhou,China The Institute for Development Policy and Management Manchester University Manchester,UK

会议类型: 国际会议

会议名称: 第八届国际移动商务会议(Eighth International Conference on Mobile Business)

会议地点: 大连

会议语种:英文

页码: 82-86

在线出版日期: 2009-06-27（万方平台首次上网日期，不代表论文的发表时间）