Analyzing and Categorization of the Business Model of Virtual Operators

摘要：

Outsourcing strategies of Mobile Network Operators (MNOs) have lead to the emergence of innovative business models,such as virtual operators.In this paper,we use literature review and multi case study analysis in order to analyze different elements of virtual operators and to identify standard types.The outcome is a categorization of virtual operators,which allows the standardization and structured comparison of any Mobile Virtual Network Operator (MVNO) business model.Based on this,we describe six virtual operators,which become accepted in the market: Branded Reseller,Service Provider,Enhanced Service Provider,full Mobile Virtual Network Operator,White Label Service Provider and Mobile Virtual Network Enabler.In addition, the categorization may also support virtual operators in defining and evaluating business models.

关键词： MVNO virtual operators categorization standard types

作者: Key Pousttchi Yvonne Hufenbach

作者单位: wi-mobile Research Group,Business Informatics and Systems Engineering,University of Augsburg,86135 Augsburg,Germany

会议类型: 国际会议

会议名称: 第八届国际移动商务会议(Eighth International Conference on Mobile Business)

会议地点: 大连

会议语种:英文

页码: 87-92

在线出版日期: 2009-06-27（万方平台首次上网日期，不代表论文的发表时间）