The Impact of Wireless on the Newspaper Industry:The New York Times as a Case in Point

摘要：

This paper focuses on the impact of wireless technologies on the newspaper industry in the United States.Using The New York Times as a case in point, the paper discusses how newspapers have embraced a new kind of product innovation driven by customer needs and defined by mobile technologies.The management of The Times rethought their papers technology strategy and marketing strategy, and developed products and services which were in synch with their customers needs.Challenges for newspaper organizations developing products and services on the mobile platform are described including how to design a more aesthetically pleasing mobile experience for readers and how to deal with the lack of standards on the mobile platform in the United States.

作者: Nina Ziv

作者单位: Polytechnic Institute of New York University

会议类型: 国际会议

会议名称: 第八届国际移动商务会议(Eighth International Conference on Mobile Business)

会议地点: 大连

会议语种:英文

页码: 158-163

在线出版日期: 2009-06-27（万方平台首次上网日期，不代表论文的发表时间）