An Empirical Study to Evaluate the Location of Advertisement Panels by Using a Mobile Marketing Tool
The efficiency of marketing campaigns is a precondition for business success.This paper discusses how Bluetooth technology transfers the content of advertisment and collects market research information at the same time.Conventional advertisement media were enhanced by devices to automatically measure the number,distance,frequency and exposure time of passersby,making information available to evaluate both the wireless media as well as the location in general.This paper presents a study analyzing these data.A cryptographic one-way function protects privacy during data acquisition.
Markus Maron Sebastian Magnus Kevin Read
Artificial Intelligence Research Group University of Koblenz-Landau,Universit(a)tsstraβe 1,56070 Koblenz,Germany
国际会议
第八届国际移动商务会议(Eighth International Conference on Mobile Business)
大连
英文
196-202
2009-06-27（万方平台首次上网日期，不代表论文的发表时间）