An Empirical Study of M-Commerce Adoption from Usability Perspective

摘要：

This paper tries to explore the adoption of mcommerce from the perspective of system usability.The definition and measurement of m-commerce system usability are discussed.Three categories of factors that will affect mcommerce system usability are clarified and analyzed,namely mobile devices,WAP web and mobile communication networks.This study presents an empirical study of the factors influencing users to adopt m-commerce.A total of 837 valid questionnaires were returned.A structural equation model (SEM) was applied to test the research hypothesis.From the results we find that all of our hypotheses are supported.Thats to say mobile devices,WAP web and wireless communication networks all have direct influence on mobile commerce usability.Additionally,usability of mobile commerce also has a positive influence on the consumersadoption.

关键词： usability m-commerce adoption

作者: Qingfei MIN Shuangming LI Qiuyan ZHONG

作者单位: School of Management Dalian University of Technology Dalian,China

会议类型: 国际会议

会议名称: 第八届国际移动商务会议(Eighth International Conference on Mobile Business)

会议地点: 大连

会议语种:英文

页码: 215-220

在线出版日期: 2009-06-27（万方平台首次上网日期，不代表论文的发表时间）