The Impact of Perceived Emergency and Essentiality on Perceived Privacy Risk,Privacy Concern and Intention to Use in Mobile LBS Environment:An ezample of China Mobile and Unicom

摘要：

With the popularization of mobile devices and the rapidly development of LBS,users concern on privacy aroused by services depending on personal location information needed.To strengthen the current research in LBS,combine time management theory and rational choice theory, this paper aims to explore the effect of situational antecedent factors-perceived emergency and perceived essentiality on perceived privacy risk,privacy concern and intention to use.The experimental study was conducted and the findings indicate that perception of emergency and essentiality of a website characteristics have positive effect on intention to use not but on perceived privacy risk and privacy concern.Privacy concern has significant negative effect on intention to use.However,does not consistent with prior literature, the perceived privacy risk has significant direct effect on privacy concern not but on intention to use.

作者: Wang Yuan Yang Shu Xu Yi-feng Zhang Tong Guo Wei

作者单位: School of management,Xian Polytechnic University,Xian,China;School of management,Xian JiaoTong Un School of management,Xian JiaoTong University,Xian,China School of management,Xian Polytechnic University,Xian,China

会议类型: 国际会议

会议名称: 第八届国际移动商务会议(Eighth International Conference on Mobile Business)

会议地点: 大连

会议语种:英文

页码: 267-272

在线出版日期: 2009-06-27（万方平台首次上网日期，不代表论文的发表时间）