Effectiveness of Privacy Assurance Approaches in Location-Based Services:A Study of India and the United States

摘要：

The increasing commercial potential and rapid growth of location based services (LBS) have been accompanied by concerns over the collection and use of personal information by LBS providers.In this paper we study the influence of three privacy assurance approaches that might be used to ensure privacy in location-based services.With the usage context included as a covariate,we examine the influence of privacy assurance approaches in individualist and collectivist cultures.The results reveal how culture may moderate the effects of privacy assurance approaches on influencing users privacy risk and information control perceptions.Implications for theory and practice are discussed.

关键词： Location-based services (LBS) location privacy privacy enhancing technologies industry selfregulation and privacy law

作者: Heng Xu Sumeet Gupta Mary Beth Rosson John M.Carroll

作者单位: College of Information Sciences and Technology Pennsylvania State University University Park,PA,USA Department of Business Administration Shri Shankaracharya College of Engineering and Technology Bhil

会议类型: 国际会议

会议名称: 第八届国际移动商务会议(Eighth International Conference on Mobile Business)

会议地点: 大连

会议语种:英文

页码: 278-283

在线出版日期: 2009-06-27（万方平台首次上网日期，不代表论文的发表时间）