A MCT Acceptance Model from the Cultural Perspective and Its Empirical Test in the Mobile Municipal Administrative System Application

摘要：

With the development of mobile communication technologies (MCT),non-tech factors show more significant impacts in the process of innovation diffusion and service utilization in the ubiquitous network society.To analyse the individual acceptance of mobile communication technology (MCT) from the cultural perspective, a novel model is proposed based on Hofstedes theoretical framework.In this paper,we conduct an empirical study with regard to the acceptance of a mobile municipal administrative system in Beijing for testing this model and analyzing the acceptance mechanism of the target system as well as other similar MCTs for governmental organizations.Some cultural implications of the validation results,limitations, and future goals of the study are also discussed.

关键词： mobile communication technology (MCT) mobile government technology acceptance cultural consequences perceived fit

作者: ZHANG Nan GUO Xunhua CHEN Guoqing SONG Gang

作者单位: School of Public Policy and Management Tsinghua Univsersity Beijing,CHINA School of Economics and Management Tsinghua Univsersity Beijing,CHINA Institute of Remote Sensing and GIS Peking University Beijing,CHINA

会议类型: 国际会议

会议名称: 第八届国际移动商务会议(Eighth International Conference on Mobile Business)

会议地点: 大连

会议语种:英文

页码: 319-323

在线出版日期: 2009-06-27（万方平台首次上网日期，不代表论文的发表时间）