Research of Data Warehouse Established Methods Based on County Post CRM

摘要：

The CRM system of postal enterprise stored amount of data, including customer-based information, transaction record, business type, sub-office etc. But it cannot provide the comprehensive analysis for customers. According to the CRM system actual demand of postal enterprise, by analyzing the old model, we provide the architectural model of data warehouse based on CRM and determine customer-centered management Star schema. We also analysis subject field setting of the postal business and descript the implementation strategy and methods of data extraction, transformation and loading. Finally, we point out the limitations of the method.

关键词： Post Enterprise CRM Data Warehouse Customer Behavior

作者: Pengfei LI Caiwu LU

作者单位: School of Management, Xi’an University of Architecture & Technology, Xian, 710055, ChinaDepartment School of Management, Xi’an University of Architecture & Technology, Xian, 710055, China

会议类型: 国际会议

会议名称: 2009年中国控制与决策会议(2009 Chinese Control and Decision Conference)

会议地点: 广西桂林

会议语种:英文

页码: 122-125

在线出版日期: 2009-06-17（万方平台首次上网日期，不代表论文的发表时间）