Application of Customer’s Lifetime Value Forecast Model to Classify Tobacco Customers

摘要：

In current customer-centered time, customers are classified by their values for enterprise. Valuable customers are provided with preferential service. It is very urgent and necessary to set up and to ensure competitive advantages by keeping customers. In the paper, tobacco customers are classified by forecasting customer lifelong values. So, customer resource is deployed reasonably, and corresponding keeping strategy is made.

关键词： Customer value theory Tobacco industry Customer fractionizing Customer lifelong value forecast

作者: Shuang Zhang Hongwu Guo Congbao Qiu Fengyan Hu

作者单位: Software College, Northeastern University, Shenyang 100004, China Shenyang Tobacco Monopoly Bureau, Shenyang 100004, China

会议类型: 国际会议

会议名称: 2009年中国控制与决策会议(2009 Chinese Control and Decision Conference)

会议地点: 广西桂林

会议语种:英文

页码: 2512-2515

在线出版日期: 2009-06-17（万方平台首次上网日期，不代表论文的发表时间）