Analysis on Advertising Ezpenditure of Operators in the 3G Market with Game Theory
With the 3G-era coming, the competition in mobile communications market will increase undoubtedly. Advertisement, as an important marketing communications measure, would be playing key role in the market competition. From the point of view of economics, advertising have two effects: the one is convey the information, the other is convincing. In this thesis, the author make a research about the Boxed Pigs Game of operators to 3G informative advertisement and the Competition Game of operators to 3G product function advertisement in terms of the two different economic effects, Furthermore, through the analysis of the results above, the author posed a competition strategy about operators expenditure to 3G advertisement as a consequence.
3G advertisement ezpenditure Bozed Pigs Game market penetration
Chen Dehua Tang Shoulian
School of Economics & Management, Beijing University of Posts and Telecommunications, Beijing 100876
国际会议
2009年中国控制与决策会议(2009 Chinese Control and Decision Conference)
广西桂林
英文
3520-3523
2009-06-17(万方平台首次上网日期,不代表论文的发表时间)