Product Positioning Game of Oligarchs in 3G Telecom Market

摘要：

With the 3G-era coming, the competition in mobile communications market will increase undoubtedly. The author first analyzed the product differentiation play an important role to oligarchs profits, according to comparing the Cournot Model under with the Cournot Model which revised by Bowley Model. On this basis, the author analyzed the Stackelberg competitive equilibrium of three oligarchs in 3G market under cost asymmetry, given the competitive equilibrium of simultaneous determination or asynchronous determination in second stage, then compared with the competitive equilibrium results which revised by Bowley Model. Thus the author proposed that product differentiation strategy will be the inevitable choice for three oligarchs in 3G market competition. And put forward the differentiation strategy as consequence.

关键词： 3G Cournot Model Stackelberg Model Positioning Differentiation Bowley Model

作者: Chen Dehua Tang Shoulian

作者单位: School of Economics & Management, Beijing University of Posts and Telecommunications, Beijing 100876

会议类型: 国际会议

会议名称: 2009年中国控制与决策会议(2009 Chinese Control and Decision Conference)

会议地点: 广西桂林

会议语种:英文

页码: 4505-4511

在线出版日期: 2009-06-17（万方平台首次上网日期，不代表论文的发表时间）