The Demonstration Research of Mobile Value-added Services in Undergraduate
Basing on questionnaire, this paper fully analyzed the mobile value-added services using status in colleges. There lists 46 questions in the questionnaire, from which we distill 7 factors to describe the characteristic and trend of the choice in the consumption of value-added services in the campus. At the same time, it deeply parsed the consumption psychology and the consumption motivation of value-added services, which prompt a direction to the sales of value-added services in campus. This paper can also benefit future development trend of those kinds of services.
Value-added Service Consumption Psychology The Consumption Motivation
Weng Suxiang Jin Yongsheng
Economics and Management School, Beijing University of Posts and Telecommunications, Beijing, 100086 Economics and Management School, Beijing University of Posts and Telecommunications, Beijing, 100086
国际会议
2009年中国控制与决策会议(2009 Chinese Control and Decision Conference)
广西桂林
英文
5705-5708
2009-06-17（万方平台首次上网日期，不代表论文的发表时间）