The study on pricing decision of supply chain with fuzzy retail prices

摘要：

A two echelon supply chain system with one manufacturer and two retailers was considered in this paper. The manufacturer produces two differentiated products, and the two retailers sell them to the end consumer respectively. Through considering the retail prices of the two retailers as triangular fuzzy numbers, the optimal pricing decisions for the manufacturer and the two competing retailers was explored by using fuzzy theory and game theory. The expressions of optimal stackelberg equilibrium decisions for the manufacturer and for the two retailers were established.

关键词： Supply chain system pricing decisions fuzzy theory game theory.

作者: Jing Zhao Jie Wei Yanzhen Chen Weiwei Li Meiying Li

作者单位: School of Science, Tianjin Polytechnic University, Tianjin, 300160, China General Courses Department, Academy of Military Transportation, Tianjin, 300161, China Business School, Nankai University, Tianjin 300071, China

会议类型: 国际会议

会议名称: 2009年中国控制与决策会议(2009 Chinese Control and Decision Conference)

会议地点: 广西桂林

会议语种:英文

页码: 6080-6085

在线出版日期: 2009-06-17（万方平台首次上网日期，不代表论文的发表时间）