Customer Ezperiential Influencing Factors and Their Model Construction of the Cinema

摘要：

The paper firstly reviews relative literature. It explores customer experiential influencing factors in the cinema by qualitative and quantitative methods. This study finds that customer experience in the cinema depends on the six dimensions—promotion and physical evidence, cinema environment, service functional quality, expected movie quality, convenience, reasonable price. Based on the above results, the model of customer experiential influencing factors in the cinema is constructed. The model is not only helpful for the cinema to design experience, but also useful for other service industries to obtain some available managerial implications.

关键词： Cinema Customer ezperience Influencing factors Model construction

作者: Tao Wen

作者单位: School of Economics and Management,Dalian University,P.R.China,116622

会议类型: 国际会议

会议名称: 2009 6th International Conference on Service Systems and Service Management( 2009 第六届服务系统与服务管理国际会议)

会议地点: 厦门

会议语种:英文

页码: 15-18

在线出版日期: 2009-06-08（万方平台首次上网日期，不代表论文的发表时间）