Moderating Role of Environment Uncertainty on the Relationship between Interdependence and Relationship Performance

摘要：

There are different characters in interdependence between members in a marketing channel, which express total interdependence and asymmetry independence. They respectively act on relational behavior between members in a marketing channel, and create different outcomes. But environment uncertainty, which includes environment diversity and environment dynamism, moderates above relationships. The empirical results show that under the situation of environment uncertainty the effect of total interdependence and asymmetry independence on relationship performance make changes.

关键词： channel members environment uncertainty interdependence relationship performance

作者: QU Hong-min Li Nuo Li Hui

作者单位: the Management Department,Dalian University of Technology,Dalian,Liaoning China

会议类型: 国际会议

会议名称: 2009 6th International Conference on Service Systems and Service Management( 2009 第六届服务系统与服务管理国际会议)

会议地点: 厦门

会议语种:英文

页码: 42-47

在线出版日期: 2009-06-08（万方平台首次上网日期，不代表论文的发表时间）