会议专题

Customer Satisfaction and Subjective Well-Being: A Study of Auto Consumption

The purpose of this study is to describe the relationship between customer satisfaction and subjective well-being in the context of automobile consumption. 942 car owners above 18 years old voluntarily participated in the survey. The results revealed that perceptions of the car performance and value were positively related with customer satisfaction, and that customer satisfaction, in turn, directly contributed to subjective well-being on three dimensions of positive affect, negative affect and life satisfaction. The implications of these findings for organizations are also discussed.

Customer Satisfaction Life Satisfaction Perceived Performance Subjective Well-Being

Wang Xia

Marketing,School of Business,Renmin University of China

国际会议

2009 6th International Conference on Service Systems and Service Management( 2009 第六届服务系统与服务管理国际会议)

厦门

英文

48-53

2009-06-08(万方平台首次上网日期,不代表论文的发表时间)