E-Consumers Behavior Model under the Cyber Lemon Problem in E-Commerce

摘要：

The ‘lemon problem means the informational asymmetries resulted from the products quality uncertainty. It was suggested by the American economist George Akerlof (1970), who is one of Nobel Economics Prize laureates in 2001.The purpose of this paper is to analyze Internet consumers behaviors under the cyber ‘lemon. This paper builds up e-consumers behavior model that based on Akerlofs ‘lemon theory and puts forward the ideas eliminating the cyber ‘lemon problem in e-commerce. Finally, for providing empirical evidence, the paper discusses the case from China e-commerce market.

关键词： Behavioral science Economics Marketing Uncertainty

作者: Yong Pan

作者单位: School of Information,Henan University of Finance and Economics,Zhengzhou45002,P.R.China

会议类型: 国际会议

会议名称: 2009 6th International Conference on Service Systems and Service Management( 2009 第六届服务系统与服务管理国际会议)

会议地点: 厦门

会议语种:英文

页码: 232-235

在线出版日期: 2009-06-08（万方平台首次上网日期，不代表论文的发表时间）