Innovation Strategy of Retailer: From the View of Global Value Chains

摘要：

Retailing running to high-value-added-end is a more visible trend, which attracts lots of attention from researchers or practitioners. This paper tries to explain this with the theory of Global Value Chains(GVCs). After literature review on GVCs and innovation strategy, this paper analyzes the global value chains of 7-11, IKEA, Wal-Mart and PPR separately. Then some comparisons is done to analyze the respective characteristics of the global value chain model of the four from ten angles, so as to build retailers innovation strategy on GVCs. As a result, some advices are given to Chinese retailers for their developing.

关键词： retailer global value chains business strategy innovation innovation strategy

作者: Yongquan Hu Huifang Jiang

作者单位: Modern Commerce Research Center of Zhejiang Gongshang University,Hangzhou,China,310018 Research Center of Technology and Service Management,Zhejiang Gongshang University,Hangzhou,China,31

会议类型: 国际会议

会议名称: 2009 6th International Conference on Service Systems and Service Management( 2009 第六届服务系统与服务管理国际会议)

会议地点: 厦门

会议语种:英文

页码: 340-345

在线出版日期: 2009-06-08（万方平台首次上网日期，不代表论文的发表时间）