Country Image and Service Quality of the Higher Education Industry-Chinese Students Enrollment in an Offshore Program

摘要：

The higher education industry is traditionally viewed as a service industry. Exporting higher education to emerging economies such as China is becoming increasingly important for traditional education-exporting countries such as Australia, the UK and the USA. This study examines the relationship between country image and perceptions of higher education quality as well as their effects on Chinese students program evaluations and enrollment intentions.

关键词： Business Marketing Service Quality Higher Education Quality

作者: Jianyao Li Fang Liu

作者单位: School of Business,Sun Yat-Sen University,China Lingnan University (College),Sun Yat-Sen University,China

会议类型: 国际会议

会议名称: 2009 6th International Conference on Service Systems and Service Management( 2009 第六届服务系统与服务管理国际会议)

会议地点: 厦门

会议语种:英文

页码: 375-380

在线出版日期: 2009-06-08（万方平台首次上网日期，不代表论文的发表时间）