Ezploring Factors Affecting the Adoption Intention toward the Integration of Traditional Chinese and Western Medicine as a Disruptive Innovation in the Health-Care Service Industry
The health care industry in a society plays a significant role for the welfare of people and the advance of medical engineering/bio-technology alike. However, increasing investment in acquiring the sophisticated instruments and world-patented drug prescription quells peoples hope to afford the health care service, unless insurance policy allows the access. Concurred with Christensens framework of disruptive innovation in health care delivery, we observe that the integration of traditional Chinese and Western medicine entitles itself to disrupt the incumbent health care system. Based on Rogers innovation diffusion model and Davies technology adoption model we propose a framework to explore the influential factors and their interrelationship with customers adoption intention towards the integration of traditional Chinese and Western Medicine. Hypotheses are made to conceptualize this theoretical framework and allow the methodology of structure equation modeling (SEM) to test the theory. The objective is to identify the causal links of customer perception and motivation towards the integration with construct such as customers adoption attitude and intention. The outcome of this study makes a contribution in providing insights for the development of appropriate business model for health care service industry.
Integration of traditional Chinese and western medicine Innovation adoption intention Disruptive innovation
Shuo-Chang Tsai Yung-Hsin Chen Chang-Hsien Hsu Yi-Shan Ko Kuo-Chin Huang
Department of Business Administration,Asia University,Taichung,Taiwan Department of Integration of Traditional Chinese and Western Medicine,China Medical University Hospi
国际会议
2009 6th International Conference on Service Systems and Service Management( 2009 第六届服务系统与服务管理国际会议)
厦门
英文
398-403
2009-06-08（万方平台首次上网日期，不代表论文的发表时间）