Lock-in Strategy in Network Industries: A Network Effect Perspective

摘要：

This paper aims to study the lock-in strategy adopted by firms in network industries from the perspective of network effects. By introducing the network effects theory and corresponding lock-in model, it studies the rationale and practicality of lock-in strategy in network industries. Using Tencent QQ as an example, the theoretical conclusion of lock-in is applied in specific case study. It concludes that the lock-in strategy is not only feasible in theory, but also works well in reality.

关键词： Lock-in Network effects Network industry Switching cost

作者: Lifang Zhang

作者单位: Department of Public Finance of Xiamen University,Fujian,361005 China

会议类型: 国际会议

会议名称: 2009 6th International Conference on Service Systems and Service Management( 2009 第六届服务系统与服务管理国际会议)

会议地点: 厦门

会议语种:英文

页码: 410-414

在线出版日期: 2009-06-08（万方平台首次上网日期，不代表论文的发表时间）