Game Analysis on the Market Entry Decisions into the Mobile Antivirus Industry

摘要：

The mobile antivirus software market is still at its early stage but many companies have entered this market. After analyzing the motivation of the antivirus companies, we find that the mobile antivirus market is not mature enough for so many companies to enter today. We use a game theoretical approach to examine the competition of mobile antivirus software providers. It shows that network effect plays a key role when making the market entry decisions. Companies can make more profit by entered the market early.

关键词： Mobile Antivirus game analysis Bertrand model Network Effect

作者: Weiguo Ye Feida Lin

作者单位: Department of Management Science,Xiamen University,Xiamen,Fujian 361005 P.R.China

会议类型: 国际会议

会议名称: 2009 6th International Conference on Service Systems and Service Management( 2009 第六届服务系统与服务管理国际会议)

会议地点: 厦门

会议语种:英文

页码: 450-455

在线出版日期: 2009-06-08（万方平台首次上网日期，不代表论文的发表时间）