An Empirical Test of Consumers Resource-Saving & Environment-Protecting Behavior: Lessons from Hangzhou

摘要：

Using factor analysis, cluster analysis, and discriminant analysis, this study was designed to measure city consumers resource-saving& environment-protecting behavior(RSEPB), thus to provide some lessons for the design of our public policy related. Our study shows that consumers RSEPB includes three main factors: purchase factor, use factor, and recycle factor. According to these three factors, we can divide consumers into four clusters: non-RSEP consumers, RSEP recyclers, RSEP users, and RSEP consumers. These four clusters differ in age, income, and occupation. These conclusions provide some implications for public policy related.

关键词： cluster analysis consumption behavior empirical test factor analysis resource-saving & environment-protecting (RSEP)

作者: Xiao’ai Hu Jianming Wang

作者单位: Department of Applied Engeering,Zhejiang Economic&Trade Polytechnic,Hangzhou,310018 China Department of Business Administration,Zhejiang University of Finance&Economics,Hangzhou,310018

会议类型: 国际会议

会议名称: 2009 6th International Conference on Service Systems and Service Management( 2009 第六届服务系统与服务管理国际会议)

会议地点: 厦门

会议语种:英文

页码: 469-473

在线出版日期: 2009-06-08（万方平台首次上网日期，不代表论文的发表时间）