Study on dual-channel revenue sharing coordination mechanisms based on the free riding

摘要：

With the rapid development of e-commerce and the adoption of dual channels, free riding becomes more prevalent than ever before and often results in channel conflict. In this paper, we use a game theory approach to investigate this issue; and we explore how to coordinate supply chain by sharing revenue under free riding. Our results show that both the manufacturer and the retailer benefit from the revenue-sharing strategy because of the incremental profit gains generated by the channel coordination.

关键词： channel coordination dual-channel free riding revenue sharing

作者: Wang Ganfu AI Xing-zheng Deng Huaping

作者单位: School of Economics and Managementl,University of Electronic Science and Technology of China,Chengdu School of Economics and Management,University of Electronic Science and Technology of China,Chengdu,

会议类型: 国际会议

会议名称: 2009 6th International Conference on Service Systems and Service Management( 2009 第六届服务系统与服务管理国际会议)

会议地点: 厦门

会议语种:英文

页码: 532-535

在线出版日期: 2009-06-08（万方平台首次上网日期，不代表论文的发表时间）